What is SEO?
Search Engine Optimization, or SEO, has become synonymous with attorney marketing. Perhaps the two most confusing aspects of SEO are:
- Knowing what keywords to rank for, and
- Ranking competitively for the targeted keywords
That’s where we come in. Through years of experience and by utilizing industry leading software, we are able to identify the keywords that matter and that will drive business to your door.
We take a white-hat link building and content strategy approach to improve your rankings and drive more relevant traffic to your site. Beyond those factors, we also spend time user-testing your site to understand if your web visitors are having a good experience.
How Google Has Changed
SEO has evolved tremendously from the days of pure link-building, keyword stuffing, and little to no concern for the user. Google has improved significantly and is now able to identify the sites that users like and spend time on.
That’s why it’s critical to take a holistic approach to search engine optimization. We look at every aspect of your online portfolio to maximize your SEO results. This includes:
- Technical Aspects
- External Links (quality and quantity)
- Internal Links
- User Experience (measured by bounce rate)
- Mobile Responsiveness
A recent study by Avvo tells us that over 30% of people looking for attorney rely on the internet. Given the potential for new business, SEO can be a great long-term strategy to grow your business.
How We Can Help You
If you have questions about SEO, call us today to discuss different options. We have a proven track record of ranking our clients for competitive keywords that drive quality traffic.
Ready to Get Started?
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