What Is Local SEO?
Local SEO refers to optimizing your site to appear prominently in local results (see map below). Until a few years ago, Google listed 7 companies in the “local pack.” Over the years, that number has been cut down to three.
Lets face it, people shop locally, and this applies to legal services. While people may be willing to drive further to meet with an attorney, there’s no reason why you should lose business due to lack of visibility. In short, it benefits you to appear prominently in local search results.
How Do I Rank Locally?
Local SEO has changed tremendously over the past few years. As of 2017, local SEO relies more on traditional SEO signals than every before. While in the past the number high-quality citations seemed to greatly impact local results, your focus now should be:
- On-site optimization
- Relevant local content
- Setting up and optimizing your Google My Business Page
In other words, the factors that improve your organic SEO will now also help your local SEO.
Need Help With Your Local SEO?
When we design your site, we consider every aspect that will impact both your organic and local SEO. We focus on locally relevant content creation, optimized images and tags, and a link-building strategy designed to move the needle.
Call us today to find out how we can assist you. We offer a free consultation to discuss your project and will send you a free SEO report.
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Contact us by filling out the form below. A member of team will be in touch soon.